iTV Startup 28 day sprint
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Level
Aspiring to Advanced
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This sprint will take participants from an idea to the foundations of their own iTV channel, capable of delivering multiple streams of cash flow and positioning them to create a $1 Million+ PA ARR online TV business. By the end of the course, they will have a clear channel blueprint, a tech stack ready for broadcasting, a launch campaign, and a personal brand to drive their success.
Pre-Sprint:
Kick-Off Online Cohort Catch-Up
Objective: Introduce the cohort, align on goals, and establish collaborative momentum.
Activity: Live online meeting where the sprint’s framework is presented, and expectations for collaboration and outcomes are set.
Tools: Overview of broadcasting platforms, channel builders and Learnworlds introduction.
Week 1: Vision & Blueprint
Day 1-3: Meta Vision Creation
Objective: Define the vision and purpose of your iTV channel.
Activity:
Articulate your channel’s long-term goals and the impact you want to have.
Identify the niche audience your channel will serve.
Outcome: A powerful meta vision that guides the future of your iTV channel.
Day 4-7: TV Channel Blueprint
Objective: Lay the groundwork for your iTV channel’s structure.
Activity:
Map out your content strategy, programming schedule, and broadcast themes.
Identify content pillars and key programming to attract and engage viewers.
Outcome: A comprehensive TV Channel Blueprint that forms the backbone of your programming and content strategy.
Week 2: Infrastructure & Branding
Day 8-10: Tech Stack Builder
Objective: Set up the technology required to broadcast your iTV channel effectively.
Activity:
Select the right platforms for video hosting, live streaming, and on-demand content (Learnworlds).
Integrate monetization tools, advertising solutions, and subscriber management systems.
Outcome: A fully functional tech stack for seamless channel operation.
Day 11-14: Personal Brand Creation
Objective: Build a personal brand that positions you as an authority in your niche.
Activity:
Define your brand identity, visual aesthetics, and messaging.
Create a presence on digital platforms (social media, website, etc.) to support your iTV channel.
Outcome: A cohesive personal brand that enhances your channel’s authority and reach.
Day 15-17: Financial Forecasting Objective:
Plan and project the financials for your iTV channel.
Activity: Build a financial model with multiple revenue streams (ads, subscriptions, sponsorships).Set pricing strategies for premium content and forecast expenses.
Outcome: A financial roadmap to ensure long-term profitability.
Day 18-21: Global Structures Blueprint Objective:
Create systems to scale your channel globally.
Activity: Build strategies for content distribution and advertising across borders.Set up international payment systems and legal structures for a global audience.
Outcome: A channel that’s ready to broadcast to a global audience, tapping into niche markets traditional broadcasters can’t reach.
Day 22-25: Launch Campaign Strategy
Objective: Plan a high-impact campaign to launch your iTV channel.
Activity:
Develop pre-launch marketing strategies to generate excitement and build an audience.
Create content teasers, social media campaigns, and email marketing funnels.
Outcome: A comprehensive launch plan designed to attract viewers and generate revenue from day one.
Day 26-28: Pitchfest Preparation
Objective: Refine your iTV channel presentation and prepare for the Pitchfest.
Activity:
Finalize the TV channel’s identity, branding, and launch strategy.
Prepare a pitch that showcases your meta vision, content strategy, and business model.
Outcome: A polished pitch that captures the essence of your channel, ready to present to peers and mentors.
End of Sprint-Cohort Pitch
Objective: Present your iTV channel blueprint, vision, and launch strategy to a cohort of peers and experts.
Activity: Showcase your completed project, including your broadcasting schedule, tech stack, and financial plan.
Receive valuable feedback and refine your launch strategy.
Outcome: A final, market-ready foundation for your iTV channel, along with a robust plan for growth.
Program Return on Investment (ROI)
Business ROI:
By completing this sprint, participants will have:
- Complete TV channel blueprint, covering content strategy, monetization plans, and tech infrastructure.
- Fully operational tech stack, enabling them to broadcast globally and generate revenue through ads, subscriptions, and sponsorships.
- Global expansion plan, positioning their iTV channel to reach niche audiences worldwide, with the potential to scale rapidly.
- Financial projections showing how the channel can achieve multiple streams of income, with the potential for $1 Million+ PA ARR.
The time and financial investment in building an iTV channel is minimal compared to the vast potential of tapping into a global audience, especially when considering niche interest groups. With the ability to reach hundreds of millions worldwide, the upside for growth is exponential.
Personal ROI:
Participants will experience significant personal growth:
- They will design a compelling future, identifying the kind of content they want to create and the audience they want to impact.
- They’ll develop the entrepreneurial mindset needed for success, breaking through limiting beliefs and barriers.
- By the end of the sprint, they will have gained the skills to execute their vision, mastering the art of broadcasting and channel management.
- The result is not just a thriving iTV business but also the personal transformation to drive long-term success in the digital world.
